Our sales center opened months before the model homes were completed, which put pressure on us to design an experience that helped people fully understand everything about The Mill.
We repurposed an existing historic building adjacent to the model home construction site which gave the space an urban and authentic feel that we determined would appeal to our target demographic. Since we had a large area to work within (approximately 1,500 sq. ft.), we wanted to craft a sales center experience unlike any other that took full advantage of the space. Various exhibits in the sales center highlighted important components of The Mill and streamlined traffic flow by distributing the public to different key points within the office. These exhibits featured the community maps, historical information, home features, and community renders. Large banners and imagery throughout the sales office were pulled from our marketing campaigns, giving people familiar with the brand an experience consistent with previous marketing efforts.
The highlight of the sales office was 1/12th scale model homes broken into multiple levels which allowed the public to experience what the homes physically look like and explore the various floors of the home.
MODEL KITCHEN & APP
Additionally, an actual kitchen from Villas Residence Three allowed individuals to experience the layout, appliances and materials included in the homes. On the kitchen island, four 23” touchscreen computers ran a custom-built, interactive touch-enabled application where users could browse and compare floor plans, receive personalized financial information and view the community features in a fun and engaging way. You can learn more about the app on the last page of the Case Study.