TOUCH SCREEN APP
The custom-designed touch-enabled application for The Mill was built to connect the user with the various aspects of The Mill. This allowed our guests to experience the Mill in an immersive way, and allowed prospective buyers to really grasp what The Mill will be when development is complete, all in a fun, exciting, and interactive experience.
This app became a critical component of our sales office where individuals would gather to compare floor plans and features between home types, discover community features in a fun and engaging way, and learn about what is to come at The Mill in the future. Additionally, one of the stand-out elements of the app that received much industry praise was the “renting vs. owning” calculator which allowed individuals to input their financial information and, in real time, see the numbers update to show how much money they could save by buying a home.
Ultimately, this app became a core component of our sales strategy.